Job no:
R-0000001995
Position Title:
Assistant Director of Communications, Outreach and Admissions
Faculty or Staff:
Staff
Full Time or Part Time:
Full time
In-Person, Hybrid, or Remote:
Hybrid
Minimum Starting Rate of Pay:
$59,762.00
Rate of pay commensurate with experience
Start Date:
06/16/2025
Job Description:
Are you a strategic communicator with a passion for higher education and a drive to make an impact? Mount Holyoke College seeks an Assistant Director of Communications, Outreach, and Admissions to lead dynamic strategies that boost enrollment, enhance engagement, and elevate the College’s Professional and Graduate Education (PaGE) programs.
In this role, you’ll shape and execute outreach, marketing, and communication initiatives—developing compelling campaigns, managing digital and print media, and driving brand visibility. You’ll work closely with program directors to identify emerging markets, optimize media strategies, and create content that resonates with prospective students and partners.
Beyond strategy, you’ll play a pivotal role in guiding students through the admissions journey, ensuring a seamless experience from first contact to onboarding. You’ll also oversee key marketing budgets, track and analyze campaign performance, and lead events that promote PaGE programs.
This is an opportunity to bring creativity, data-driven decision-making, and leadership to a forward-thinking institution. If you’re ready to make a meaningful difference in professional and graduate education, we want to hear from you!
Essential Duties and Responsibilities:
- Lead strategy and communications that will help us build the programs, lead stakeholder engagement, and help attract new enrollees, contracts and partnerships.
- Develop outreach, marketing, communication and engagement plans that will guide our activities and investments. Oversee communications and marketing budgets.
- Develop content and oversee the production of print and digital collateral materials across all communications and media platforms.
- Track relevant data and campaign metrics, use them to make data driven decisions that guide our communications strategies and tactics.
- Lead the admissions process from the first touch of a potential student through onboarding to ensure a high quality experience for degree and non-degree students.
Required Qualifications:
- Bachelor’s degree
- 5-7 years’ relevant/progressive experience or an equivalent combination. Must include experience planning and implementing administrative activities.
- Excellent interpersonal, writing, communication, and presentation skills.
- Demonstrated ability to organize work effectively, problem solve, prioritize, and exercise independent judgment.
- Must work effectively with diverse individuals.
- Basic business math and the ability to manage a budget.
Preferred Qualifications:
- MA in a related discipline
- Experience in a higher education environment with communications, marketing and admissions.
Hiring Range: $59,762 – $67,232
What we Offer:
- 403(b) Retirement Plan (College contributes 10.5% of salary)
- Comprehensive medical, dental and vision insurance
- Flexible Spending Account (FSA)
- Disability and Leave Benefits
- Life Insurance (College paid coverage 1x salary)
- Employee Assistance Program
- Tuition Benefits (to Mount Holyoke College or others)
- Generous Paid Time Off
- Access to Kendall Sports & Dance Complex
Background Checks:
Mount Holyoke College is committed to providing a safe and secure environment, supported by qualified employees that will allow all of its students, faculty, staff and those associated with them to successfully carry out the mission of the college. As a condition of employment, the College will conduct appropriate background checks for all new hires. Mount Holyoke has designated the Office of Human Resources as the office responsible for ensuring that background checks (CORI, SORI, Credit History, & Driver Credential) are completed and utilized in the hiring process and Five College Office of Compliance and Risk Management as the office responsible for facilitating background checks as articulated in this policy.
Special Instructions for Applicants:
Apply online; application materials must include:
- A cover letter summarizing interests and qualifications
- A complete resume or curriculum vitae
- For faculty positions, statements on mentoring, teaching, and research will also be required.