Spirit Store General Manager

Posting Details

Posting Summary

Working Title

Type of Position

Staff – Full Time

Department

Falcon Center & Campus Recreation

Appointment Length

July – June (12 mo)

Benefits Eligible?

Yes

Published Salary

Requested Part-Time Staff Hours

F.T.E.

1.00

Grant Funded Position?

If temporary (or grant funded) position, indicate ending date

Description of Job Duties and Responsibilities

The Spirit Store General Manager is responsible for the overall management and operations of the Fairmont State University Spirit Store. This includes overseeing both the online bookstore service and the physical retail store, ensuring students, faculty, staff, alumni, and fans have access to school-branded gear, textbooks, and essential supplies. Additionally, the manager will coordinate and execute satellite stores at major campus events, athletic competitions, and other key university gatherings.

Retail Operations & Inventory Management

Oversee the daily operations of both the online and physical Spirit Store.
Maintain appropriate inventory levels of school-branded merchandise, books, and student necessities.
Source, purchase, and manage vendor relationships to ensure high-quality merchandise and competitive pricing.
Implement effective merchandising strategies to maximize sales and enhance the shopping experience.
Develop and oversee loss prevention strategies.

Customer Service & Engagement

Provide exceptional customer service by creating a welcoming and engaging retail environment.
Train and manage store staff, ensuring they provide knowledgeable and friendly assistance to customers.
Collaborate with university departments, student organizations, and athletic programs to align store offerings with campus needs.
Gather and analyze customer feedback to improve product selection and service quality.

Financial Management & Sales Growth

Develop and manage the store’s budget, ensuring financial efficiency and profitability.
Track and analyze sales data to identify trends and drive revenue growth.
Establish promotional campaigns and marketing initiatives to increase visibility and sales.
Manage cash handling procedures, sales reconciliation, and financial reporting.

Satellite Store & Event Management

Organize and manage pop-up stores at large campus events, including athletics, orientation, and special celebrations.
Coordinate logistics, staffing, and inventory for satellite locations.
Work closely with event organizers to ensure seamless integration of retail operations.

Marketing & Branding

Develop and implement creative marketing strategies, including social media promotions, email campaigns, and in-store events.
Work closely with university marketing to maintain brand consistency across merchandise and promotional materials.
Foster relationships with alumni and community partners to increase brand reach.

Minimum Required Education

Bachelor’s degree in business administration, Retail Management, Marketing, or a related field preferred.

Required Licenses and/or Certifications

Minimum Required Qualifications

Minimum of 3 years of experience in retail management, e-commerce, or a related field.
Strong leadership and team management skills.
Experience in inventory management and merchandising.
Ability to work flexible hours, including evenings and weekends, as needed for events.
Strong financial acumen, including budgeting and sales forecasting.
Excellent communication and interpersonal skills.
Proficiency in retail management software, e-commerce platforms, and Microsoft Office Suite.

Preferred Qualifications